After you've completed a detailed questionnaire about your situation, I will have a private consultation with you to dig even deeper. This will allow me to be able to understand how my team and I can be of best assistance.
Usually at this point the first question people ask me is, "How much is it going to cost?" to which I usually respond, "Depends on whether you hire a Retail Sales PRO or one of the other guys".
I'm very consistent and open about the fact that if you're looking for the cheapest solution to closing your store and going out of business, then you are 100% better off going to the "other guys". They specialize in over promising and under delivering on how to get out of retail, from what I have researched and from what I have learned from their "consultants" that have practically begged me to hire them over the years.
Once we have established that you are looking for the VERY best solution that puts you in the best possible situation to PROFIT and walk away with your reputation still in tact, then we can discuss pricing options. Some projects require more time and thought than others, and this is dependent on what I've learned from your private consultation with me. Every consulting plan I offer is customized, based on your unique circumstances, and this is why my fees vary.
For example, do you have a sizable mailing list that you have nurtured and communicated with regularly? If the answer is no, then I have to invest more time to ensure the job gets done for your maximum profit. Do you have a social media presence and do you post an ENGAGING mix of content and communicate with your fans? If the answer is not, then I have to invest more time to ensure the job gets done for your maximum profit.
And these are just two examples. There are literally dozens of other factors I consider when determining how I can deliver you the best possible results.
I offer onsite consulting, phone/email consulting, and what I call "hybrid" consulting, which simply means onsite consulting for the launch of your store closing sale. After our consultation call I'll give you my suggestion of what I feel would be best with your circumstances, but for obvious reasons if I do onsite consulting it's going to have a higher cost than if we agree to phone/email consulting.
Regardless of which type of consulting package I feel is best for your situation, your sale will be guided and coordinated by me and my specialized team to ensure you get the very best results.
Anyone can close a retail store with a sale that's been slapped together with a few signs...or even possibly an under qualified "consultant" thrown into the mix, but very few can close a retail store quickly, efficiently, and profitably in a few short weeks, all while ensuring your reputation remains in tact - THIS is what separates Retail Sales PRO from the "other guys".
Assuming I feel it's a good fit to work together after this consultation, and assuming you're not price shopping, then I'll give you a verbal estimate of my fees and also your estimated advertising budget to squeeze every ounce of profit out of your inventory and assets.
Once we have a signed agreement and deposit, my team and I immediately get to work for you.
It's VERY important to note that 90% or more of the success of a store closing sale we conduct for you takes place BEFORE your sale even starts!
If you take the time to interview the "other guys" they will tell you the opposite. It's simply not true. The foundation of your store closing sale, just like the foundation of a tall building, is pivotal to the success of it, and that is why we require at least 4-6 weeks of planning and preparation before launching your sale.
The "other guys" will tell you that you can start your sale in as little as 2 weeks. RUN the other direction as fast as you can if you hear this.
After we begin our work preparing your press release(s), sales letters, social media pages, websites, messaging, sign kit, researching your market vicinity, and much more, you will receive regular email and phone communication from me. Usually a "to do" list will be included. You will be very much a part of the preparation process because, while we know the liquidation process well, you know your business well.
Every time a piece of the program has been completed at our end you will be presented with it, the psychology behind it, the marketing costs associated with it and how it impacts the overall budget we've agreed to. This is your time to ask as many questions as you want.
The reason I like to openly discuss and explain each component of our plan during this time is because what we do and how we do it is quite likely unlike ANYTHING you have ever seen before. And that's why it works. In order to get the volume of people in your store at the right time, every single marketing piece MUST stand out.
We will ship your sign kit out in plenty of time to assess each component and still place before the sale starts.
Then, regardless of the capacity of our work together, I will personally see your sale through to the very end. Communication with each other is critical.
Ready to get started? Let's talk.