Why The right launch of a Business Liquidation Sale is critical to its success?
When I got started in this business it was because I watched my dad practically lose his shirt when he finally saw the writing on the wall and knew it was time to liquidate, close up and move on to the next chapter in his life.
My dad was very fortunate to be mentored by Sam Walton before Wal-mart ever existed.
He chose a company to help him with this emotionally scary and daunting process based almost solely on price.
In other words, the cheapest one he could find.
That ended up being his most costly decision…hence, why I got into this business in the first place.
To help independent retailers to not have to go through what he did.
Because I vowed to create marketing and promotion systems that were designed to not only drive tons of new and existing customers into my client’s stores.
And also have them going in with the EMOTIONAL desire to buy.
I learned that psychology is a HUGE part of marketing and when you’re able to harness psychology to induce fear of loss into customers it creates a frenzy of buying activity…
And this basic fundamental of marketing and promotion is what has driven huge amounts of sales volume for my clients over the years.
Not just sales volume, but sales volume at nominal discounting for most of the sale.
This means much more profit for my clients as well.
I’m fortunate to have a stellar team that I’ve built over the years that helps manage all the behind the scenes stuff.
And that gives me the opportunity to do something that no one else in the industry is able to do: work DIRECTLY with my clients!
imagine your store looking like this
With long lines of customers and minimal discounts at the Launch
And looking like this after your business Liquidation sale is over
I get to help them deal with all the many aspects and details of running a closing sale like this…
In fact, I tell all my potential clients to not EVER cut corners, to always spend plenty of time in the preparation process because 95% or more of the success of a sale takes place before the sale ever begins.
It’s all about the marketing systems first and foremost, but the timely implementation of it after.
If the launch of a sale flops, so does the sale generally.
You get one shot at doing this right, so why not make it count?
With my mission in place after I got started I was humbled when none other than celebrated retail expert Bill Glazer proudly endorsed my systems and my work.
It was like having an exclamation point placed firmly at the end of “Retail Sales PRO!”, and also a moment I won’t ever forget.
With confidence I now tout my company as the “most profitable exit strategy for independent retailers”.
My team and I will facilitate and run the sales event while my clients can focus on running their business, which is the way it should be.
If you’re falling victim to what many are calling the “Retail Apocalypse” and are weighing all your options, get in touch with me and let’s talk.